The Organic Growth Playbook

Autori

• Bernard Jaworski
• Bob Lurie

Parametri

• Business & Management

Maggiori informazioni sul libro

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.

Lingua: Inglese

Pubblicato: 2020

(In brossura)