The Angel in the Marketplace - Adwoman Jean Wade Rindlaub and the Selling of America

Autori

• Ellen Wayland-Smith

Parametri

• 288 pagine
• 11 ore di lettura

• Biografie
• Business & Management
• Commercio
• Saggistica

Maggiori informazioni sul libro

The postwar American advertising agency was an unusually powerful institution. Ads and the desires they articulated (or created) played outsized roles in shaping a new suburban order and the gender relations it embodied. Jean Wade Rindlaub, a pathbreaking and strong but perhaps alienated woman, made her name on ad campaigns for Chiquita and other companies that ironically encouraged other women to stay in the kitchen. Ellen Wayland-Smith will use Rindlaub's story as a framework for a cultural history of how women's desires were codified and packaged by the postwar advertising industry--and how they came to have unexpected geopolitical impact.

Lingua: Inglese

Pubblicato: 2020

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