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The postwar American advertising agency was an unusually powerful institution. Ads and the desires they articulated (or created) played outsized roles in shaping a new suburban order and the gender relations it embodied. Jean Wade Rindlaub, a pathbreaking and strong but perhaps alienated woman, made her name on ad campaigns for Chiquita and other companies that ironically encouraged other women to stay in the kitchen. Ellen Wayland-Smith will use Rindlaub's story as a framework for a cultural history of how women's desires were codified and packaged by the postwar advertising industry--and how they came to have unexpected geopolitical impact.
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The Angel in the Marketplace - Adwoman Jean Wade Rindlaub and the Selling of America, Ellen Wayland-Smith
- Lingua
- Pubblicato
- 2020
- product-detail.submit-box.info.binding
- (Copertina rigida)
Metodi di pagamento
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- Titolo
- The Angel in the Marketplace - Adwoman Jean Wade Rindlaub and the Selling of America
- Lingua
- Inglese
- Autori
- Ellen Wayland-Smith
- Pubblicato
- 2020
- Formato
- Copertina rigida
- Pagine
- 288
- ISBN10
- 022648632X
- ISBN13
- 9780226486321
- Serie
- Valutazione
- 3,6 su 5
- Descrizione
- The postwar American advertising agency was an unusually powerful institution. Ads and the desires they articulated (or created) played outsized roles in shaping a new suburban order and the gender relations it embodied. Jean Wade Rindlaub, a pathbreaking and strong but perhaps alienated woman, made her name on ad campaigns for Chiquita and other companies that ironically encouraged other women to stay in the kitchen. Ellen Wayland-Smith will use Rindlaub's story as a framework for a cultural history of how women's desires were codified and packaged by the postwar advertising industry--and how they came to have unexpected geopolitical impact.