Effective SEO and Content Marketing

Autori

• AA.VV.

Parametri

• 336 pagine
• 12 ore di lettura

• Business & Management
• Commercio
• Saggistica

Maggiori informazioni sul libro

Explore how modern users are reimagining the SEO process, which is often underutilized in marketing today. SEO transcends merely improving website rankings on Google; it can ignite and optimize ideas while significantly increasing free traffic to your web properties. This comprehensive guide ensures that your marketing spend is used effectively, providing the best ROI for your brand. Prioritizing organic traffic is essential, and the insights offered will help you achieve that. Learn about working with social media influencers, steering creative campaigns, and adopting a full-service marketing perspective. Gain a general education on SEO and organic content marketing, focusing on the right search engines, solving business problems through SEO, and building a brand. Identify true competitors and monitor key analytics reports while establishing research channels to inform your initiatives. Understand audience personas, purchase journeys, and prioritize locations and demographics. Discover what’s needed to maximize free traffic and the key tasks for an effective content program. Get detailed instructions on using data to inform content strategies and explore various content types, from articles to podcasts. Learn to calculate ROI for SEO and content initiatives, optimize for future technologies, and build programs that drive results while managing risks. Access bonus materials to enhance your SEO structuring processes.

Lingua: Inglese

Pubblicato: 2020

(In brossura)