Esaurito

Marketing Research

Autori

David A. Aaker
V. Kumar
George S. Day

Parametri

Manuali e guide
Marketing & Vendite
Saggistica

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This revised and updated edition maintains the emphasis on practical applications, and includes numerous case studies and special coverage of advanced topics in data analysis. It covers brand equity, customer satisfaction, total quality management, faxes, E-mail surveys and on-line databases.