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Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.
Acquisto del libro
Marketing, Joel R. Evans, Barry Berman
- Lingua
- Pubblicato
- 1985
- product-detail.submit-box.info.binding
- (Copertina rigida)
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- Marketing
- Sottotitolo
- Second Edition
- Lingua
- Inglese
- Autori
- Joel R. Evans, Barry Berman
- Editore
- Macmillan Library Reference
- Pubblicato
- 1985
- Formato
- Copertina rigida
- Pagine
- 776
- ISBN10
- 0023347007
- ISBN13
- 9780023347009
- Serie
- Descrizione
- Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.