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!: the next big marketing idea

Autori

• Seth Godin

Parametri

• 256 pagine
• 9 ore di lettura

• Commercio e vendita
• Economia
• Economia e affari
• Psicologia
• Saggistica

Maggiori informazioni sul libro

In 2003 Seth Godin introduced the concept of the 'purple cow' to the marketing world. Now he takes his ideas a few steps further. How can you make a product so good it will sell itself? And how can you persuade 'brown cow' outfits to adopt an idea that will stand out in the herd?

Lingua: Inglese

Pubblicato: 2005