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Sport Sponsorship Insights

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Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.

Pubblicazione

Acquisto del libro

Sport Sponsorship Insights, Norm O'Reilly, Gashaw Abeza, Mark Harrison

Lingua
Pubblicato
2023
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Metodi di pagamento

Lingua
Inglese
Pubblicato
2023
Formato
In brossura
Pagine
150
ISBN10
0367723956
ISBN13
9780367723958
Serie
Descrizione
Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.