Stadia Naming Rights in Sport

Autori

• Dominic Medway
• Terry Eddy
• Leah Gillooly

Parametri

• 80 pagine
• 3 ore di lettura

• Business & Management
• Libri di testo
• Libri di testo universitari
• Saggistica
• Scienze sociali

Maggiori informazioni sul libro

Focusing on stadium naming rights sponsorship, this guide offers practical insights for both practitioners and students. It systematically explores how naming rights function and highlights the advantages for sports entities and corporate partners. By breaking down the complexities of these arrangements, the book aims to enhance understanding of the strategic value they provide in the sports industry.

Lingua: Inglese

Pubblicato: 2022

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