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Successful entrepreneurs rise above the urgent day-to-day problems and seize opportunities by planning strategically. How can a firm make the most of its present market position? How and when should it diversify? Such vital questions, which determine the overall direction and character of a firm, need to be faced head-on by top managers.
Acquisto del libro
Corporate Strategy, H. Igor Ansoff
- Lingua
- Pubblicato
- 1973
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- (In brossura)
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- Titolo
- Corporate Strategy
- Lingua
- Inglese
- Autori
- H. Igor Ansoff
- Pubblicato
- 1973
- Formato
- In brossura
- Serie
- Valutazione
- 4,2 su 5
- Descrizione
- Successful entrepreneurs rise above the urgent day-to-day problems and seize opportunities by planning strategically. How can a firm make the most of its present market position? How and when should it diversify? Such vital questions, which determine the overall direction and character of a firm, need to be faced head-on by top managers.