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Parametri
- 228pagine
- 8 ore di lettura
Maggiori informazioni sul libro
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
Acquisto del libro
How Brands Grow : What Marketers Don't Know, Byron Sharp
- Lingua
- Pubblicato
- 2010
- product-detail.submit-box.info.binding
- (Copertina rigida),
- Condizioni del libro
- Danneggiato
- Prezzo
- 17,60 €
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Lingua
- Inglese
- Autori
- Byron Sharp
- Editore
- Oxford University Press
- Pubblicato
- 2010
- Formato
- Copertina rigida
- Pagine
- 228
- ISBN10
- 0195573560
- ISBN13
- 9780195573565
- Serie
- Tag
- Saggistica, Commercio, Business & Management, Marketing & Vendite, Marketing e PR, Marchi commerciali
- Prima pubblicazione
- 2010
- Titolo originale
- How Brands Grow: What Marketers Don´t Know
- Valutazione
- 4,15 su 5
- Descrizione
- This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.