The 22 Immutable Laws of Marketing

Autori

• Al Ries
• Jack Trout

Parametri

• Commercio e vendita
• Economia e affari
• Gestione
• Motivazione e auto-aiuto
• Saggistica

Maggiori informazioni sul libro

Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.

Lingua: Inglese

Pubblicato: 1994

(In brossura)