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Research methods for leisure and tourism

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  • 559pagine
  • 20 ore di lettura

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Now in its fourth edition, Research Methods for Leisure and Tourism has quickly become the ultimate reference text for both students undertaking academic research and practising managers. This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with in-depth step-by step guidance through research software including Excel, SPSS and NVivo.

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Research methods for leisure and tourism, Anthony James Veal

Lingua
Pubblicato
2011
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Lingua
Inglese
Pubblicato
2011
Formato
In brossura
Pagine
559
ISBN10
0273717502
ISBN13
9780273717508
Serie
Tag
Saggistica, Commercio, Business & Management, Marketing & Vendite, Marketing e PR
Valutazione
3 su 5
Descrizione
Now in its fourth edition, Research Methods for Leisure and Tourism has quickly become the ultimate reference text for both students undertaking academic research and practising managers. This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with in-depth step-by step guidance through research software including Excel, SPSS and NVivo.