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The trend forecaster's handbook

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  • 216pagine
  • 8 ore di lettura

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The Trend Forecaster's Handbook is a sharp, in-depth and highly visual textbook and teaching aid forstudents and academics keen to know more about the world of trends, trend forecasting, and consumer-insight techniques. This "how to" book provides design students with skills to understand and track trends and use them to inform their research, design, and product development. With quotes, interviews, and case studies of key players.

Pubblicazione

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The trend forecaster's handbook, Martin Raymond

Lingua
Pubblicato
2010
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4,4
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Lingua
Inglese
Pubblicato
2010
Formato
In brossura
Pagine
216
ISBN10
1856697029
ISBN13
9781856697026
Serie
Valutazione
4,4 su 5
Descrizione
The Trend Forecaster's Handbook is a sharp, in-depth and highly visual textbook and teaching aid forstudents and academics keen to know more about the world of trends, trend forecasting, and consumer-insight techniques. This "how to" book provides design students with skills to understand and track trends and use them to inform their research, design, and product development. With quotes, interviews, and case studies of key players.