Designing Emotion

Methods and Strategies for Designers

Autori

• Oliver Saiz
• Mareike Roth

Parametri

• 240 pagine
• 9 ore di lettura

• Altri libri di testo
• Architettura
• Arte / Cultura
• Libri di testo
• Saggistica

Maggiori informazioni sul libro

This book explores how design can evoke emotions, making products like drills feel resilient or brands seem friendly. It offers practical tools for analyzing and influencing emotional responses through design elements. The updated edition includes case studies and interviews, providing insights into successful design practices.

Lingua: Inglese

Pubblicato: 2022

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