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Excel as a product manager with the keys to successful product management in traditional, hierarchical organizations as well as in newer horizontal, team-driven, decision-making structures. Provides checklists, profiles, and real-world cases that reveal how to: -- Develop strategic and annual plans -- Evaluate product portfolios -- Propose and develop successful new products -- Price products and services for maximum profit -- Produce the best marketing and communications plans -- Organize product management teams that meet and exceed their objectives
Acquisto del libro
The Product Manager's Handbook, Linda Gorchels
- Lingua
- Pubblicato
- 1995
- product-detail.submit-box.info.binding
- (In brossura)
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Metodi di pagamento
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- Lingua
- Inglese
- Autori
- Linda Gorchels
- Editore
- Ntc Business Books
- Pubblicato
- 1995
- Formato
- In brossura
- ISBN10
- 0844236691
- ISBN13
- 9780844236698
- Serie
- Valutazione
- 3,85 su 5
- Descrizione
- Excel as a product manager with the keys to successful product management in traditional, hierarchical organizations as well as in newer horizontal, team-driven, decision-making structures. Provides checklists, profiles, and real-world cases that reveal how to: -- Develop strategic and annual plans -- Evaluate product portfolios -- Propose and develop successful new products -- Price products and services for maximum profit -- Produce the best marketing and communications plans -- Organize product management teams that meet and exceed their objectives