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This updated text offers a three-pronged approach to globalmanagement, foreign entry, local marketing and global marketing. Itaddresses how to market an existing product in global markets anddiscusses how a company develops a new product for a global market.This discussion takes into consideration the culture and needs ofthose customers.
Acquisto del libro
Global Marketing, Johny K. Johansson
- Lingua
- Pubblicato
- 2000
- product-detail.submit-box.info.binding
- (In brossura)
Metodi di pagamento
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- Titolo
- Global Marketing
- Lingua
- Inglese
- Autori
- Johny K. Johansson
- Pubblicato
- 2000
- Formato
- In brossura
- ISBN10
- 007116961X
- ISBN13
- 9780071169615
- Serie
- Valutazione
- 5 su 5
- Descrizione
- This updated text offers a three-pronged approach to globalmanagement, foreign entry, local marketing and global marketing. Itaddresses how to market an existing product in global markets anddiscusses how a company develops a new product for a global market.This discussion takes into consideration the culture and needs ofthose customers.