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Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Phillips, a leading business writer and broadcaster, present a compelling behind-the-scenes account of Tesco Clubcard--the successes, failures, and lessons learned.
Acquisto del libro
Scoring Points, Clive Humby, Terry Hunt, Tim Phillips
- Lingua
- Pubblicato
- 2008
- product-detail.submit-box.info.binding
- (In brossura)
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- Titolo
- Scoring Points
- Lingua
- Inglese
- Autori
- Clive Humby, Terry Hunt, Tim Phillips
- Editore
- Kogan Page
- Pubblicato
- 2008
- Formato
- In brossura
- ISBN10
- 0749453389
- ISBN13
- 9780749453381
- Serie
- Valutazione
- 4,1 su 5
- Descrizione
- Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Phillips, a leading business writer and broadcaster, present a compelling behind-the-scenes account of Tesco Clubcard--the successes, failures, and lessons learned.