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Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.
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Pricing : making profitable decisions, Kent B. Monroe
- Lingua
- Pubblicato
- 2003
- product-detail.submit-box.info.binding
- (In brossura)
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- Lingua
- Inglese
- Autori
- Kent B. Monroe
- Editore
- McGraw-Hill/Irwin
- Pubblicato
- 2003
- Formato
- In brossura
- Pagine
- 658
- ISBN10
- 0071198601
- ISBN13
- 9780071198608
- Serie
- Valutazione
- 4,1 su 5
- Descrizione
- Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.