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"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
Acquisto del libro
Brand asset management, Scott M. Davis, David A. Aaker
- Lingua
- Pubblicato
- 2002
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- (In brossura)
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Metodi di pagamento
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- Titolo
- Brand asset management
- Lingua
- Inglese
- Autori
- Scott M. Davis, David A. Aaker
- Editore
- Jossey-Bass
- Pubblicato
- 2002
- Formato
- In brossura
- Pagine
- 288
- ISBN10
- 0787963941
- ISBN13
- 9780787963941
- Serie
- Valutazione
- 3,65 su 5
- Descrizione
- "Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University