Luxury Fashion Brand Management

Unifying Fashion with Sustainability

Autori

• Olga Mitterfellner

Parametri

• 248 pagine
• 9 ore di lettura

• Business & Management
• Ecologia
• Marketing e PR
• Tecnologia & Ingegneria

Maggiori informazioni sul libro

Focusing on fashion luxury brand management, this textbook offers an in-depth exploration of its origins and distinctive elements. It covers contemporary practices and the dynamics of global trade while emphasizing the importance of sustainable models within the industry. Students will gain a thorough understanding of the complexities and challenges faced in managing luxury fashion brands today.

Lingua: Inglese

Pubblicato: 2023

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