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Focused on developing a comprehensive customer engagement strategy, this book offers practical guidance for creating impactful social media campaigns. It emphasizes enhancing return on investment across various digital channels and includes global case studies to illustrate successful implementations. Readers will gain insights into integrating their marketing efforts for long-term success.
Acquisto del libro
Social Media Strategy, Julie Atherton
- Lingua
- Pubblicato
- 2023
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- (Copertina rigida)
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- Titolo
- Social Media Strategy
- Sottotitolo
- A Practical Guide to Social Media Marketing and Customer Engagement
- Lingua
- Inglese
- Autori
- Julie Atherton
- Editore
- Kogan Page
- Pubblicato
- 2023
- Formato
- Copertina rigida
- Pagine
- 296
- ISBN13
- 9781398610019
- Serie
- Descrizione
- Focused on developing a comprehensive customer engagement strategy, this book offers practical guidance for creating impactful social media campaigns. It emphasizes enhancing return on investment across various digital channels and includes global case studies to illustrate successful implementations. Readers will gain insights into integrating their marketing efforts for long-term success.