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Total revenue management (TRM) is presented as a strategic approach that integrates revenue management principles across all profit streams. This professional guide provides insights into innovative strategies, tools, and principles of TRM, emphasizing its application for competitive advantage. It covers pricing strategies, segmentation methods, and distribution principles, offering a transparent framework for implementing TRM within organizations. Readers will learn to optimize existing and emerging revenue streams throughout the value chain.
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Total Revenue Management (TRM), Marc Helmold
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- 2020
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