The Cult of Beauty

Gender Discourse in Indian Advertising

Autori

• Jaishri Jethwaney

Parametri

Pagine

148pagine

Tempo di lettura

6ore

• Economia e affari
• Giornalismo e Pubblicistica
• Letteratura regionale e d'esilio
• Scienze politiche & Politica
• Storia

Maggiori informazioni sul libro

Focusing on the portrayal of Indian women in advertising, this book critically analyzes various advertisements through a gender lens. It explores how societal and sociological factors shape the representation of women, revealing the complexities and stereotypes perpetuated by different brands. By deconstructing these images, the author sheds light on the broader implications for gender identity and social norms in contemporary India.

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Lingua: Inglese

Pubblicato: 2024

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