Employer Branding

An Industry Perspective

Autori

• Karthika M.

Parametri

• 104 pagine
• 4 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

The employer brand encapsulates the overall employee experience, akin to a consumer brand, highlighting aspects like salary, work environment, and emotional connections. It aims to attract top talent and ensure a good organizational fit, leading to reduced turnover and increased motivation. By aligning employee behavior with the organization's mission and culture, consistency in messaging is crucial; discrepancies between employee perceptions and company communications can result in dissatisfaction and higher attrition rates.

Lingua: Inglese

Pubblicato: 2020

(In brossura)