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Focusing on innovation in micro and small tourism enterprises in Ipiales, this research employs the Micmac structural analysis method to identify effective tools. Experts evaluated 16 options, ultimately selecting 8 as crucial for enhancing innovation. The study aims to guide these enterprises in adapting methodologies to align with current tourism megatrends, fostering growth and competitiveness in the sector.
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Tools for innovation in small tourism enterprises, Eduardo David Chalapud Narváez
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- 2022
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