The Psychology of Salesmanship

Autori

• William Walker Atkinson

Parametri

Pagine

120pagine

Tempo di lettura

5ore

• Economia e affari
• Motivazione e auto-aiuto
• Narrativa
• Psicologia
• Scienze sociali

Maggiori informazioni sul libro

The book explores the evolving perception of psychology within the business world, highlighting how it was once dismissed as irrelevant or overly academic. It delves into the historical context where business professionals viewed psychology as disconnected from practical applications, often associating it with the supernatural or classroom theories. The narrative challenges these misconceptions, suggesting a growing recognition of psychology's relevance in understanding consumer behavior and improving business practices.

Per saperne di più

Lingua: Inglese

Pubblicato: 2021

(In brossura)