Strategic Management in Multinational Corporations

How to Think Globally and Act Locally

Autori

• Irobiko Chimezie Kingsley

Parametri

• 60 pagine
• 3 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Exploring the intersection of globalization and corporate strategy, this book delves into how multinational companies like ExxonMobil navigate a rapidly changing business landscape. It highlights the need for innovative strategies that incorporate digitalization, localization, and sustainability, while addressing competitive threats. By analyzing ExxonMobil's diverse talent management and business models, the text offers insights into achieving competitive advantage and sustaining growth in a complex, multicultural environment.

Lingua: Inglese

Pubblicato: 2022

(In brossura)