The College Textbook Publishing Industry in the U.S. 2000-2022

The Search for Competitive Marketing Strategies

Autori

• Albert N. Greco

Parametri

• 160 pagine
• 6 ore di lettura

• Altri libri di testo
• Economia e affari
• Giornalismo e Pubblicistica
• Libri di testo

Maggiori informazioni sul libro

Focusing on the evolution of the college textbook publishing industry, this book traces its history from medieval universities to contemporary challenges faced by publishers. It provides a thorough analysis of significant developments and issues post-2000, addressing concerns like the impact of digital textbooks, used and rental markets, and the threat of substitutes. Each chapter integrates reliable statistics and marketing theories, offering insights into the complexities and existential dilemmas currently confronting the higher education textbook sector.

Lingua: Inglese

Pubblicato: 2023

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