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Focusing on the economic dynamics of information technology industries, this book explores the implications of high fixed costs, low marginal costs, significant switching costs, and strong network effects. Hal Varian presents foundational economic principles, while Joseph Farrell and Carl Shapiro analyze their influence on competition policy. This volume serves as an excellent introduction for students in economics, business strategy, law, and related fields, providing essential insights into the unique challenges and strategies within the IT sector.
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The Economics of Information Technology, Hal R. Varian, Joseph Farrell, Carl Shapiro
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- 2007
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