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The textbook offers a comprehensive exploration of corporate entrepreneurship, structured into four key parts. It begins with defining corporate entrepreneurship and innovation, followed by an in-depth look at the four pillars of entrepreneurial architecture: culture, structure, leadership, and strategy. The third section emphasizes fostering an entrepreneurial mindset, creativity, and concept development. The final part focuses on corporate venturing, discussing venture teams, intrapreneurs, market development, and shareholder value, making it an essential resource for students in the field.
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Corporate Entrepreneurship and Innovation, Paul Burns
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- Pubblicato
- 2020
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