Language and the Market

Autori

• Gerlinde Mautner

Serie

• Lingua e globalizzazione

Parametri

• 286 pagine
• 11 ore di lettura

• Dizionari Linguistici e Libri di Testo
• Economia e affari
• Libri di testo

Maggiori informazioni sul libro

Exploring the intricate relationship between language and market forces, this volume challenges the prevailing negative perceptions of market impacts on sociolinguistics and applied linguistics. Through diverse case studies, including a call center in India and Sámi rap music, it presents a range of methodological approaches to illustrate how market processes influence language use and vice versa. The interdisciplinary nature of the work incorporates insights from economics, media studies, and cultural studies, offering a comprehensive examination of globalization's effects on language.

Lingua: Inglese

Pubblicato: 2010

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