Music, Branding and Consumer Culture in Church

Hillsong in Focus

Autori

• Tom Wagner

Parametri

• 190 pagine
• 7 ore di lettura

• Arte / Cultura
• Esoterismo e religione
• Tematica musicale

Maggiori informazioni sul libro

Focusing on the intersection of music and marketing, this ethnographic study delves into how these elements shape spiritual experiences for Hillsong Church members. It examines the church's innovative strategies in creating a vibrant community through musical engagement and promotional techniques, revealing the profound impact on worship and spirituality within this contemporary religious context.

Lingua: Inglese

Pubblicato: 2021

(In brossura)