International Marketing Strategy

Analysis, Development and Implementation

Autori

• Isobel Doole
• Robin Lowe

Parametri

• 488 pagine
• 18 ore di lettura

• Business & Management
• Commercio
• Marketing & Vendite
• Marketing e PR
• Saggistica

Maggiori informazioni sul libro

This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.

Lingua: Inglese

Pubblicato: 2001

(In brossura)