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Exploring the dynamics of consumer behavior and economic influence, this book delves into how purchasing decisions shape markets and society. It examines the power consumers wield over businesses and the implications of buying choices on global economies. Through case studies and expert insights, it highlights the intersection of ethics, marketing strategies, and consumer rights, offering a comprehensive understanding of the buying landscape. Ideal for those interested in economics, marketing, and social responsibility, it provides valuable perspectives on the impact of consumerism.
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Buying Power, Chris Mackey
- Lingua
- Pubblicato
- 2021
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