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The book offers a comprehensive guide to creating an integrated AI strategy that unifies marketing, sales, and customer experience. It emphasizes the importance of leveraging AI to enhance business operations and maintain a competitive advantage in the market. Readers will gain insights into practical applications and strategies to effectively implement AI across various departments, ensuring long-term success and improved customer engagement.
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AI Strategy for Sales and Marketing, Katie King
- Lingua
- Pubblicato
- 2022
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- (Copertina rigida)
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- Sottotitolo
- Connecting Marketing, Sales and Customer Experience
- Lingua
- Inglese
- Autori
- Katie King
- Editore
- Kogan Page
- Pubblicato
- 2022
- Formato
- Copertina rigida
- Pagine
- 288
- ISBN13
- 9781398602021
- Serie
- Valutazione
- 4 su 5
- Descrizione
- The book offers a comprehensive guide to creating an integrated AI strategy that unifies marketing, sales, and customer experience. It emphasizes the importance of leveraging AI to enhance business operations and maintain a competitive advantage in the market. Readers will gain insights into practical applications and strategies to effectively implement AI across various departments, ensuring long-term success and improved customer engagement.