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How to Save the FMCG Industry

A Practical Guide for Building Collaboration between Suppliers and Retailers

Autori

Chris Leach

Parametri

Pagine: 260pagine
Tempo di lettura: 10ore

Economia e affari

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Collaboration in the fast-moving consumer goods industry is essential for value creation between suppliers and retailers, but suppliers frequently encounter challenges. The imbalance of power favoring retailers and a predominant focus on short-term gains often hinder successful partnerships. This book delves into these dynamics, exploring the complexities of collaboration and offering insights on overcoming obstacles to foster more effective relationships in the FMCG sector.

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How to Save the FMCG Industry, Chris Leach

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Pubblicato: 2022
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Titolo: How to Save the FMCG Industry
Sottotitolo: A Practical Guide for Building Collaboration between Suppliers and Retailers
Lingua: Inglese
Autori: Chris Leach
Editore: Springer International Publishing
Pubblicato: 2022
Formato: Copertina rigida
Pagine: 260
ISBN13: 9783030929855
Tag: Economia e affari
Descrizione: Collaboration in the fast-moving consumer goods industry is essential for value creation between suppliers and retailers, but suppliers frequently encounter challenges. The imbalance of power favoring retailers and a predominant focus on short-term gains often hinder successful partnerships. This book delves into these dynamics, exploring the complexities of collaboration and offering insights on overcoming obstacles to foster more effective relationships in the FMCG sector.