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Focusing on the fundamentals of marketing strategy, this book provides a systematic approach to marketing management through a value-based framework. It emphasizes marketing as a value-creation process essential to business success. Alongside theoretical insights, it equips managers with practical tools to apply these concepts to real-world business challenges and market opportunities, making it a comprehensive resource for effective marketing strategy development.
Acquisto del libro
Strategic Marketing Management - The Framework, 10th Edition, Alexander Chernev
- Lingua
- Pubblicato
- 2019
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- (Copertina rigida)
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Metodi di pagamento
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- Lingua
- Inglese
- Autori
- Alexander Chernev
- Editore
- Cerebellum Press
- Pubblicato
- 2019
- Formato
- Copertina rigida
- Pagine
- 320
- ISBN13
- 9781936572748
- Serie
- Valutazione
- 4 su 5
- Descrizione
- Focusing on the fundamentals of marketing strategy, this book provides a systematic approach to marketing management through a value-based framework. It emphasizes marketing as a value-creation process essential to business success. Alongside theoretical insights, it equips managers with practical tools to apply these concepts to real-world business challenges and market opportunities, making it a comprehensive resource for effective marketing strategy development.