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Focusing on the intersection of branding and national identity, this book offers a theoretical framework enriched with practical examples of Nation Branding. It explores how brand strategy and management principles can be effectively implemented by countries around the world, addressing key concepts and issues in the field. The insights provided aim to enhance understanding of how nations can cultivate their image and reputation on the global stage.
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Nation Branding, Keith Dinnie
- Lingua
- Pubblicato
- 2022
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