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The 5th edition offers a comprehensive and updated look at hospitality and travel marketing, emphasizing an international perspective. It systematically covers essential aspects such as planning, research, implementation, control, and evaluation, making it a valuable resource for students seeking to understand the complexities of the industry.
Acquisto del libro
Hospitality and Travel Marketing, Alastair M. Morrison
- Lingua
- Pubblicato
- 2022
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- (In brossura)
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- Titolo
- Hospitality and Travel Marketing
- Lingua
- Inglese
- Autori
- Alastair M. Morrison
- Editore
- Taylor & Francis Ltd
- Pubblicato
- 2022
- Formato
- In brossura
- Pagine
- 638
- ISBN13
- 9781032274133
- Serie
- Tag
- Sport
- Descrizione
- The 5th edition offers a comprehensive and updated look at hospitality and travel marketing, emphasizing an international perspective. It systematically covers essential aspects such as planning, research, implementation, control, and evaluation, making it a valuable resource for students seeking to understand the complexities of the industry.