Planning and Managing Public Relations Campaigns

A Strategic Approach

Autori

• Anne Gregory

Parametri

• 352 pagine
• 13 ore di lettura

• Commercio e vendita
• Economia e affari
• Saggistica

Maggiori informazioni sul libro

This comprehensive guide offers essential insights for planning public relations and event campaigns, covering design, execution, and evaluation. It provides clear explanations of techniques applicable to campaigns of any scale, making it a valuable resource for both beginners and experienced professionals.

Lingua: Inglese

Pubblicato: 2020

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