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ORGANIZATIONAL DEVELOPMENT

Autori

Derese Alehegn

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Pagine: 372pagine
Tempo di lettura: 14ore

Economia e affari

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The book explores the impact of leadership on organizational culture, using the rise and fall of Digital Equipment Corporation (DEC) as a case study. Founded by Ken Olsen, whose beliefs shaped DEC’s culture, the company thrived in the 60s to 80s, paralleling Microsoft’s success. Olsen’s philosophy emphasized rigorous debate and market testing of ideas, which initially fostered innovation. However, his dismissal of the personal computer ultimately hindered DEC's adaptability, contributing to its decline. The narrative highlights the critical role of leadership in shaping company culture and its long-term consequences.

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ORGANIZATIONAL DEVELOPMENT, Derese Alehegn

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Pubblicato: 2022
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Titolo: ORGANIZATIONAL DEVELOPMENT
Sottotitolo: DE
Lingua: Inglese
Autori: Derese Alehegn
Editore: LAP LAMBERT Academic Publishing
Pubblicato: 2022
Formato: In brossura
Pagine: 372
ISBN13: 9786202681582
Tag: Economia e affari
Descrizione: The book explores the impact of leadership on organizational culture, using the rise and fall of Digital Equipment Corporation (DEC) as a case study. Founded by Ken Olsen, whose beliefs shaped DEC’s culture, the company thrived in the 60s to 80s, paralleling Microsoft’s success. Olsen’s philosophy emphasized rigorous debate and market testing of ideas, which initially fostered innovation. However, his dismissal of the personal computer ultimately hindered DEC's adaptability, contributing to its decline. The narrative highlights the critical role of leadership in shaping company culture and its long-term consequences.