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Focusing on case studies, this book explores the dynamics of Japanese companies and multinational corporations operating in Japan. It features 12 new case studies addressing market entry, corporate growth, and crisis management, alongside insights into technological advancements like electronic payments and gaming. The accessible writing style makes it suitable for students of International, Asian, or Japanese management, as well as for international managers seeking to enhance their business decision-making in the diverse Japanese economy.
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JAPANESE MANAGEMENT, Parissa Haghirian
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- Pubblicato
- 2021
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