Corporate Communications In Restructuring Phases

Successfully shaping change with strategic communication

Autori

• Ulrich Gärtner

Parametri

• 172 pagine
• 7 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Focusing on the critical role of communication during corporate restructuring, this guide offers practical strategies for effectively managing internal and external messaging. It addresses the challenges of cost-cutting, downsizing, and location closures, emphasizing the importance of clear communication to mitigate potential negative impacts like employee disengagement and damage to reputation. The author provides actionable insights, outlines procedures, and poses key questions to help stakeholders define goals and develop a strategic communication framework for navigating difficult transitions successfully.

Lingua: Inglese

Pubblicato: 2021

(In brossura)