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Focusing on the unique challenges of marketing creative products, this book provides essential business knowledge tailored for small business owners. It covers fundamental business terminology and highlights the importance of social media marketing, equipping readers with the entrepreneurial skills necessary to thrive in the creative sector.
Acquisto del libro
Entrepreneurship for the Creative and Cultural Industries, Bonita M. Kolb
- Lingua
- Pubblicato
- 2020
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- (In brossura)
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Metodi di pagamento
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- Lingua
- Inglese
- Autori
- Bonita M. Kolb
- Editore
- Taylor & Francis Ltd
- Pubblicato
- 2020
- Formato
- In brossura
- Pagine
- 258
- ISBN13
- 9780367419738
- Serie
- Descrizione
- Focusing on the unique challenges of marketing creative products, this book provides essential business knowledge tailored for small business owners. It covers fundamental business terminology and highlights the importance of social media marketing, equipping readers with the entrepreneurial skills necessary to thrive in the creative sector.