Il libro è attualmente esaurito
Maggiori informazioni sul libro
The book delves into the transformation of cosmetics firms into technology-driven beauty companies, driven by evolving customer expectations. It highlights the growth of the cosmetics industry and the significance of digital marketing strategies in a post-pandemic landscape. Special attention is given to the innovative approaches of Japanese and Korean firms, showcasing new business models and discussing future prospects within the cosmetics sector.
Acquisto del libro
Cosmetics Marketing Strategy in the Era of the Digital Ecosystem, Young Won Park, Paul Hong
- Lingua
- Pubblicato
- 2024
- product-detail.submit-box.info.binding
- (Copertina rigida)
Ti avviseremo via email non appena lo rintracceremo.
Metodi di pagamento
Ancora nessuna valutazione.