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Focusing on the challenges of counterfeiting and grey markets, this handbook serves as a vital resource for both legal professionals and business leaders. It provides insights into protecting brand integrity, navigating legal frameworks, and implementing effective strategies to combat illicit trade. With practical guidance and expert analysis, it equips readers with the knowledge necessary to safeguard their brands in an increasingly complex marketplace.
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Protecting the Brand, Peter Hlavnicka, Anthony Keats
- Lingua
- Pubblicato
- 2021
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- (In brossura)
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