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Focusing on the journey from concept to achieving product/market fit in the B2B sector, this guide provides actionable strategies for entrepreneurs. It emphasizes understanding customer needs, refining product offerings, and leveraging market feedback to ensure alignment with business demands. The book also covers essential metrics and frameworks to evaluate progress and make informed decisions, making it a valuable resource for startups and established businesses aiming to enhance their market presence and success.
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Lean B2B, Étienne Garbugli
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- Pubblicato
- 2022
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