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This is a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. It is ideal as a one semester introductory title for students studying at both undergraduate and postgraduate level.
Acquisto del libro
Introduction to marketing : theory and practice, Adrian Palmer
- Lingua
- Pubblicato
- 2004
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- (In brossura)
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Metodi di pagamento
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- Lingua
- Inglese
- Autori
- Adrian Palmer
- Editore
- Oxford University Press
- Pubblicato
- 2004
- Formato
- In brossura
- ISBN10
- 0199266271
- ISBN13
- 9780199266272
- Serie
- Valutazione
- 4 su 5
- Descrizione
- This is a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. It is ideal as a one semester introductory title for students studying at both undergraduate and postgraduate level.