Product Assortment and Consumer Choice

An Interdisciplinary Review

Autori

• Alexander Chernev

Parametri

• 74 pagine
• 3 ore di lettura

• Psicologia

Maggiori informazioni sul libro

Focusing on the consumer's perspective, this book explores how product assortment affects decision-making and choice. It reviews existing literature and theoretical developments to propose research propositions that clarify the relationship between product variety and consumer behavior. By addressing three key questions, it aims to enhance understanding of the consumer aspect of assortment research, providing valuable insights for both academics and practitioners in the field.

Lingua: Inglese

Pubblicato: 2012

(In brossura)