Inside the tornado. Marketing strategies from Silicon Valley's cutting edge

Autori

• Geoffrey A. Moore

Parametri

• 272 pagine
• 10 ore di lettura

• Commercio e vendita
• Economia
• Economia e affari
• Leadership
• Saggistica

Maggiori informazioni sul libro

Emphasizing the importance of seizing and holding marketing leadership during the "tornado" phase of market development, a strategy guide for high-tech companies and entrepreneurs analyzes the Technology Adoption Life Cycle

Lingua: Inglese

Pubblicato: 1999

(In brossura)